Purpose of this policy
Waterhouse Limited is committed to using personal data in accordance with applicable data privacy laws. The purpose of this policy is to provide customers (‘’you’’) with clear and concise information as to how Waterhouse Limited (‘’ Waterhouse’’ or ‘’we’’) collect and process personal data, how we safeguard that data and to provide contact details for you to exercise your rights with respect to that personal information. This policy may be updated from time to time.
What personal information we collect
We may collect and process personal information( i.e. information relating to an identifiable physical person) about you either from you directly (by email, our website, visiting us or by telephone for example) or from other sources including from your vehicles manufacturer (Daimler Group & Volvo Car Group) or other third parties.
Personal information we collect and process includes:
- basic personal information (name, date of birth, gender)
- contact information (address, telephone number, email address) and contact history
- vehicle information (vehicle identification number, specification, mileage etc.)
- ownership information (number of cars, average mileage, service history, etc.)
- other demographic information (marital status, number of dependents, hobbies etc.)
- personal national identifiers ( driving licence number, national insurance number)
- financial information (credit card data, income, budget etc.)
- marketing preferences ( opt in/out, preferred channels)
How we use your personal data
Under EU law we may only use your personal information for one of the following reasons:
Where you have provided consent
We may use your personal data to contact you via post, telephone, text message or electronic message with marketing information about Waterhouse and third party products and services if you have consented to receiving this from us.You may withdraw your consent at any time, please see contact details below.
Where we are required to perform a contract with you
We may use your personal information where it is necessary for the performance of contract with you (or to take steps at your request before entering a contract with you) to provide products and services, including to verify your eligibility for certain purchases.
Where it is necessary to comply with any legal obligations
We may use your personal information to comply with our legal obligations to verify you or your data or to comply with lawful authority requests including from HMRC, the police and the DVLA.
Where it is in your vital interest
We may use your personal information to contact you if there are urgent safety or product recalls which we reasonably believe will reduce potential harm to you.
Where there is a legitimate interest
We may use your personal information where it is necessary for us to pursue our legitimate interest as a business for the following purposes:
- to provide vehicle support and services including services and recalls
- to generally administer and manage your enquiries, claims, complaints and correspondence
- to inform you of updates or changes to products and services including terms and conditions
- to undertake checks for finance
- for the efficiency and accuracy of our databases and systems
- for the analysis, statistics, and internal operations
- for network and information security to protect your information
- for the prevention of fraud and criminal activities
- for the purposes of the restructure or reorganisation of our business
- to comply with legal requests and protect our contractual or other legal rights
How we share your data
We may share your information with your vehicle’s manufacturer ( Daimler Group or Volvo Car Group) in connection with products and services that are relevant to you, for example finance and insurance products.
We may disclose your personal details to our third party service providers for the purposes of providing services to us or directly to you on our behalf. We will only disclose any personal information necessary for them to provide their service. We will never share your data for marketing purposes unless we have received your consent to do so.
We may also share your information if we have a legal or regulatory obligation to do so, or in the case of a business restructuring (eg merger, acquisition etc.).
When you use our website
Our website is powered by G-Forces Web Management Limited (“GForces”), our third party web services provider. GForces collects standard internet log information (egg your IP address) and details of visitor behaviour patterns (eg where you joined our site from). GForces collects this information for the legitimate business purpose of monitoring the number of visitors to the various parts of the site, the general geographic location of visitors and engagement levels, which in turn enables it to make improvements to its websites and services, and provide business intelligence. This information is only processed in a way which does not identify anyone. It is kept indefinitely.
If you use our enquiry forms GForces processes the data collected and stores it for 31 days for the legitimate business purpose of enabling us to access the information and deal with your request (it is then kept for a further 14 days in GForces’ routine back-ups for business continuity purposes).
How long we keep your information for
We will retain personal information in an identifiable format for no longer than necessary, the length of time is determined by the purpose for which we use that data and by our legal obligations.
How we keep your data secure
We continually review our technological security measures and organisational arrangements to protect your personal data against accidental or unlawful manipulation, loss, destruction, unauthorised access or disclosure.
How you can manage your personal information
Under data privacy laws, you have rights to access, delete, amend, or transfer your personal data.
You may also withdraw your consent to receiving marketing information at any time.
Please contact our Data Protection Officer if you have any requests regarding your data or require any further information or explanation of our use of personal data. Your request will be dealt with without delay and within 30 days.
Further information about your rights can be obtained from the following Information Commissioners Office website https://ico.org.uk/